Privacy

The privacy policy, in plain English

I'm a two-person business, not a data company. Here's exactly what gets collected on this site, what it's used for, and how to make it disappear. Last updated August 2026.

What I collect and why

Forms. If you fill in a contact form, booking form or ad landing page, I get what you typed: name, email, phone, and whatever you wrote about your situation. It's stored in the site's database and lands in my inbox and my CRM (GoHighLevel) so I can actually call you back. That's the entire purpose. Submitting a form also connects your details to the anonymous page stats from your visit, so I can see which pages you found useful before I call.

Newsletter. If you sign up for Market Pulse you get one email a month. Filling in any other form on the site adds you to that same list, which every form says in plain words before you submit it, and you'll also hear from me directly by email or phone about whatever you asked for. Every email has an unsubscribe link and it works first go. Unsubscribing stops the marketing, it doesn't stop me replying to something you actually asked me.

Reports we send you. If you ask for one of our free area reports, the copy you get carries a code that is unique to you. When you open it we log that it was opened, when, roughly where from (country, state and city, taken from your connection, never your IP address itself), whether you were on a phone or a computer, how far you read and whether you clicked the button to book a call. That's so we know when it's worth picking up the phone, and it's the only reason it exists. It isn't sold, shared or used for ads. There's a note saying the same thing in the footer of every report. Ask us and we'll delete your record.

Site analytics. The site records anonymous page stats: which pages get read, how far people scroll, which buttons get clicked. To tell returning visitors from new ones it also keeps a short-lived anonymous code (a one-way scramble of your connection details that resets every month) — your IP address itself is never stored. No cookies, no tracking you around the internet, and it respects your browser's Do Not Track setting.

If you've already given us your details. Being straight with you about one thing that code does: if you've asked us for an area report, and you come back to the site later that same month on the same connection, we can tell it's you, and Dan gets an email saying so. Same if you click through to the site from the report itself, because your copy carries a code unique to you. It exists so he can ring you while you're actually thinking about it, rather than a fortnight later. It's only ever used for that, the code still resets every month, Do Not Track switches it off, and if you'd rather we didn't, say so and we'll delete your record.

Addresses you look up in the granny flat analyser. The feasibility analyser records the addresses you search on it, so I can see which blocks people are actually checking. That's a property you're researching, not you: it sits with the anonymous page stats above, it isn't linked to your name unless you go on to fill the form in, and Do Not Track switches it off along with everything else.

The numbers you put into the calculators. The growth calculator and the cash flow calculator record the figures you enter when you hit the run button — things like the price, the rent, the deposit and the assumptions you've set. That's so I can see what people are actually modelling instead of guessing. Neither one asks for your income or your borrowing capacity, and I don't store either. It sits with the anonymous page stats above, it isn't linked to your name unless you go on to fill the form in, and Do Not Track switches it off along with everything else.

Meta Pixel on ad pages. Pages you reach from a Facebook or Instagram ad may load Meta's pixel so I can tell whether the ads are working. Meta's own privacy policy covers what they do with it. The rest of the site doesn't carry it.

What I don't do

Sell your details, rent your details, or hand them to anyone who isn't directly helping me run this business. The short list of tools that touch your data: the site's own database, my email provider, and my CRM. That's it.

Getting your details removed

Email [email protected] and ask. I'll delete what I hold on you and confirm when it's done. Same address if you want to know what I've got, or if you reckon something here isn't being honoured. I handle personal information in line with the Australian Privacy Principles.

Buyers First Agency · Victoria, Australia · 0423 000 195